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Berkwell


Role: Copywriter
Partner: Gander

A lot of people don’t know what CBD really is. And a lot of people don’t know that CBD can be great for pets. These were the obvious challenges we had to solve to create clear messaging for Berkwell, a full-spectrum CBD extract. Because Berkwell is only available online, the bulk of the website is devoted to awareness and education. After tackling the basics, we dialed up the cuteness with dog puns and idioms that all dog-people know and love.