A Portfolio
of Work

Select Projects: Wealthfront, PepsiCo, Seaforest, Uber, Google, Good Weather Wine, modernmilk, Seed, Magic Spoon, Gotham Greens, Lavva Yogurt, Misfit Foods
Lavva Yogurt


Role: Copywriter, strategist
Agency: Gander

 Lavva is a new, plant-based, dairy-free yogurt. To help Lavva stand out on the overcrowded yogurt aisle, we created a hand-made visual identity that promoted the plant-based difference. Instead of leading with a branded slogan on packaging, we made sure the nutritional differentiators were front and center and the website does the heavy lifting of explaining non-dairy yogurts and what makes so Lavva so delicious and so different.