A Portfolio
of Work

Select Projects: Wealthfront, PepsiCo, Seaforest, Uber, Google, Good Weather Wine, modernmilk, Seed, Magic Spoon, Gotham Greens, Lavva Yogurt, Misfit Foods
Magic Spoon


Role: Copywriter
Agency: Gander

Magic Spoon is the healthy cereal for the kid in you. Just as fun as any throwback sugarbowl, but low-carb and high protein for your daily diet. For a DTC brand, our challenge was to create an identity that could really pop. We worked with the famed illustrator, Levi Jacobs, to create the adult version of classic cereal mascots. I wrote packaging copy and site copy, as well as a brand slogan that could elevate the nostalgic feel for the digital experience.