A Portfolio
of Work

Select Projects: Wealthfront, PepsiCo, Seaforest, Uber, Google, Good Weather Wine, modernmilk, Seed, Magic Spoon, Gotham Greens, Lavva Yogurt, Misfit Foods


Role: Strategist, copywriter
Partner: Gander

Minna isn’t sparkling water, it’s sparkling tea. The headlines on the cans and on the website are simple, but we also needed to create a manifesto that could guide positioning, brand voice and intention. This helps connect the various touchpoints of the brand, from product to digital to social, to future growth. A manifesto also helps act as a preliminary style guide, so no matter who works on the project (designers, marketers, producers, etc.) Minna can stay on-brand.