A Portfolio
of Work

Select Projects: Wealthfront, PepsiCo, Seaforest, Uber, Google, Good Weather Wine, modernmilk, Seed, Magic Spoon, Gotham Greens, Lavva Yogurt, Misfit Foods


Role: Copywriter
Agency: Gander

Misfit makes delicious juice out of fruits and vegetables that aren’t up to the supermarket standard (and would usually just get thrown away). To match the collage of the brand’s identity, I helped create a voice that was edgy, opinionated and humorous. The packaging slogan, a list of bossy descriptions, challenges the imagined name-calling of ugly produce. And a handful of billboard style ads across the site make the brand bold and confident. After all, it’s not just juice. It’s sustainability. 




Press
Adweek
Fast Company
Under Consideration
Typewolf
Site Inspire