A Portfolio
of Work

Select Projects: Wealthfront, PepsiCo, Seaforest, Uber, Google, Good Weather Wine, modernmilk, Seed, Magic Spoon, Gotham Greens, Lavva Yogurt, Misfit Foods

Client: Google
Agency: BASIC
Type: Digital, Campaigns, CRM

To build a better e-commerce experience for Google, I worked with creative designers, developers, product marketers and counsel to write copy for the Google Store. Over the course of two global product launches, I crafted the content strategy for 30 different products, leveraging site copy, UX copy, and SEO copy, across evergreen content and global campaigns. An NDA prevents me from sharing the results of our success publicly, but please reach out for more information.




Digital campaigns.


Product pages.
Category pages.