Client: Lavva
Agency: Gander
Type: Packaging, Digital, Social
Lavva is a new, plant-based, dairy-free yogurt made from the pili nut. To help Lavva stand out on the overcrowded yogurt aisle, we created a visual identity of plant and nut cutouts that promoted the non-dairy difference. Instead of leading with a branded slogan on packaging, we made sure the nutritional differentiators were front and center; the website does the heavy lifting of explaining non-dairy yogurts and what makes Lavva so delicious.
Site copy.
But natural ingredients aren’t only what make Lavva special. Every challenger brand has a story, and Lavva’s origin is full of adversity. These difficulties were another necessary ingredient in the making of a yogurt that doesn’t compromise.
